Market Research

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. Market research is a key factor to maintain competitiveness over competitors. It provides important information to identify and analyze the market needs, market size and competition. Market research also involves the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making.

123 Digital Limited delivers market research services utilizing two distinct methods:

Qualitative analysis – through focus groups
Quantitative analysis – surveys (through mass-market questionnaires)

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