Why perform Market Research

Having reliable market intelligence is key in our ever-changing business environment. Gone are the days where uninformed marketing decisions are undertaken without valuable insight.  The ultimate goal of any organization is to maximize shareholder value through increasing sales while reducing costs. Market research can assist your organization in achieving targeted evidence and intelligence that can lead to the right marketing mix that will ultimately save you money.

Properly executed market research will assist your company achieve the following:

  1. Develop campaigns, initiatives as well as your company’s value proposition based on empirical evidence obtained
  2. Assist in proactive decision making
  3. Obtain insight as to what your customers are saying about your organization
  4. Gauge your operations against your competitors (pricing, perception, value)
  5. Maximize your return on marketing (ROM)

Market Research

Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. Market research is a key factor to maintain competitiveness over competitors. It provides important information to identify and analyze the market needs, market size and competition. Market research also involves the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision-making.

123 Digital Limited delivers market research services utilizing two distinct methods:

Qualitative analysis – through focus groups
Quantitative analysis – surveys (through mass-market questionnaires)

Go Green with 123 Digital

123 Digital is a Caribbean leader in web technologies, e-marketing and publishing. We pride ourselves on integrity and delivering first world quality services at third world prices. We are passionate and believe in being good corporate citizenship. One such passion is our love for the environment and pursuing green business practices. This has led 123 Digital to launch the #GoGreenStLucia campaign. The aim of this campaign is to educate St. Lucians and the Caribbean as to the importance of creating a sustainable business environment, which is eco and nature friendly. Continue reading

Outsourcing web design and development to St.Lucia

Many Companies worldwide in an effort to streamline their organizations, reduce cost burdens and maximize efficiency have opted for the outsourcing of various organizational functions. Some of these functions include sales, accounting, human resource and information technology.

Of the latter, information technology roles have traditionally been outsourced mainly due to increased connectivity and emerging technologies. Once such aspect of information technology roles which is very popularly outsourced is website design and development.  Continue reading

Going Green Can Be Great for Business

Green energy, and concerns about the sustainability of resources have become quite a global phenomenon. Scientific studies have shown that the present generations of the 21st century will have the most profound impact on the environment over the next 100 years. This has given rise to the term ‘going green’, a catch-all phrase for everything geared towards protecting health and the environment, and it’s catching on like wildfire all over the world.

Greening the Blue

I’m sure you’ve heard it! All that talk about how ‘going green’ can save the environment and reduce poverty. But there’s more to it!

The United Nations Environment Programme (UNEP) defines the green economy as “one that results in improved human well-being and social equity, while significantly reducing environmental risks and ecological scarcities”. Much work is underway on how countries can benefit from making the transition to a green economy, with players such as China, India, Ecuador and Brazil, among others, taking steps to reap promoted benefits. These benefits are many, and include poverty reduction, natural resource conservation, adaptation to the impacts of climate change, generating renewable energy, and improving health and well-being, to name just a few.

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